Hotels and accommodation providers must be more competitive in the sharing economy. This means the local community will play a greater role in defining and distinguishing a hotel’s brand. Your accommodation will play a central role in ensuring that travellers have authentic local experiences.

Your guest will have a unique experience by highlighting the best of your region. Partnering with local communities also benefits tourism in the region.

Being environmentally friendly has a positive effect.

The tourism and travel industry are dependent on the quality of their environment. Your brand and your community will benefit from your investment in reducing their environmental impact.

Having an environmentally-friendly program in place can help offer your property credibility and positively impact your brand. It can also help reduce overheads and improve the bottom line.

Local community members can help you find a job.

Local businesses can generate revenue by sourcing labour and resources from their local communities. This helps you reduce your carbon footprint and builds positive business relationships.

Your local community can be a source of growth and attracts people to your area. To increase revenue, providers can use a few growth techniques.

Increase the local tourism industry’s growth and economic impact

Partnering with local vendors and organizations can help promote local produce, talent, and activities. One way to do this is to partner with local artists to show off local talent or a tour operator or vendor to promote a unique product or experience in your area.

This creates a local feel for your property. You can also promote local artists and vendors by offering amenities, which will help to differentiate your hotel brand.

Community events can help you brand your company.

Participate in community projects and events. This can help to strengthen community relationships. This helps you to build your hotel brand. It also creates brand awareness, which can be useful when marketing to the local community. Your hotel can offer people a place to meet, eat or host events.

This is a great way to mobilize the local population and generate revenue for your other facilities.

Marketing by word of mouth

There are many benefits to supporting your local community, including building positive business relationships. Participating in your local community will allow you to utilize word-of-mouth marketing. Referrals from local providers can be a great way to drive guests to your hotel.

Get in touch with Preno to learn more about how you can reduce admin time and spend more time creating extraordinary guest experiences. Preno is a simple but effective hotel property management software that allows accommodation providers