How to Choose an excellent hotel marketing agency
Due to the rapid evolution of marketing technology, hundreds of web agencies are now available around the globe. Some agencies claim to be experts in hotel marketing, claiming “Best Conversion,” ‘Your Marketing Partner,’ ‘High ROI’ etc. There are so many agencies to choose from that I thought it was necessary to list what we believe to be the best hotel marketing agency to ensure you trust the right one.
The evolution of online marketing for hotels
It’s hard to believe that GIF animations and modem internet connections were only a few years old! Imagine your life without Google or Wikipedia. You don’t do you? It’s only been a decade since they were born. Imagine a world where there are no online hotel reviews. Or a comparison site to check prices? But that was the situation a few decades ago.
With the introduction of the Internet, the concept of time has been altered. What used to take a generation to change now takes a decade. In a decade, technology can change completely. If you believe your hotel website doesn’t need to be updated because it “has been renewed recently,” then you probably misunderstand this new concept of time.
A good marketing agency creates a website around the hotel.
Hotel websites are created to meet specific needs. Booking platforms such as OTAs, Tour Operators, and Metasearch are unique to the Hotel Business. This makes it possible to plan the website long before the design begins.
It’s like selling expensive shoes to a customer without knowing his size. They will look great on the rack, but you won’t be able to walk in them. The following points will help you find the right partner for you:
A GOOD MARKETING AGENT ASKS WHAT PROBLEM YOU WANT TO BE SOLVED, NOT HOW YOU SHOULD SOLVE IT.
There are always things that can be improved or made better in a hotel. It could be as simple as the monthly OTA commissions or the global turnover.
You are the best person to know what these needs are.
A good agency will need data about your problems, circumstances, etc., and then create a tailored strategy. They will do everything for you. The agency will develop a system that is tailored to your needs, and professionals will follow it. You should change agencies if you tell your agency how to run their business.
A good marketing agency gets to know the product.
Each marketing strategy revolves around a specific product or service. How can your agency market a product if they don’t even know it well?
Hotel specialists trained by a good marketing agency can help you develop a strategy.
The audit will be conducted at your doorstep, identifying the strengths and weaknesses of your hotel and determining your USP (Unique Selling Proposition – in other words, what makes your hotel stand out from the rest) and Positioning Statement.
A good Marketing Agency is interested.
This information is essential to setting up your strategy. Even if signing a contract would be ideal, you must remember it once the site is online. You will only improve your future if your past has been studied.
A GOOD MARKETING AGENT CONSIDERS WEBSITES AS PART OF THE STRATEGY AND NOT THE STRATEGY ITSELF
Remember that the website is only one part of an overall strategy. Yes, it is essential. But what good is a website without a CRS that can be integrated quickly and easily?
What if you put your expensive, beautiful website on a slow server? What if your new website is less receptive than the previous one? Imagine that your new strategy is a car. The website is the body, but to drive, you need wheels (SEO), gas (SEM), a strategy (engine), and so on.
Why should you be an exception? Hotels and chains are often redesigned by agencies who need help understanding the hotel industry and then see their sales drop. A good agency will increase sales immediately if they know what they’re doing.
Calling a good marketing agency before you call them is a good idea.
Now that you have your new website online, it’s time to go. You’ve got it! It looks beautiful and is exactly what you wanted. The sales could be improving more. The strategy may need to be changed.
A good marketing agency will know if you are doing something wrong before you. Professionals check and analyze visits, conversions, and trends daily to fix bugs and react quickly.
A GOOD MARKETING AGENT WILL TRACK ALL ACTIVITIES AND GIVE REAL-TIME ACCESS
Are you aware of the five keywords that bring you the most reservations?
What are your site’s exit pages? What is your bounce rate? Unique visitors? Conversion rates What are the most popular types of your hotel’s name that Google users click on? Are you aware of the most important statistics to pay attention to and those that aren’t? How can one turn the vast amount of data collected into useful information to solve problems?
Good marketing agencies can. With their help, you can too. You only need a laptop with an internet connection.